Business Hours:
| Monday: | 8:30am - 5:30pm |
| Tuesday: | 8:30am - 5:30pm |
| Wednesday: | 8:30am - 5:30pm |
| Thursday: | 8:30am - 5:30pm |
| Friday: | 8:30am - 5:30pm |
Entravision Communication Las Vegas
We offer efficient advertising solutions designed to help your business capture the Las Vegas Hispanic population. Our multi-platform solutions can help you reach out on TV, Radio, and the Internet to obtain the greatest return on your investment. Contact us today to get started.
Are you reaching the fastest growing segment of this Market?
We offer a no-obligation report that outlines the most important facts about the Hispanic market in Las Vegas. This report will help you understand how you can design your future advertising campaigns to have the greatest impact on that segment of the population.
We offer a no-obligation report that outlines the most important facts about the Hispanic market in Las Vegas. This report will help you understand how you can design your future advertising campaigns to have the greatest impact on that segment of the population.
500 Pilot Road Suite D
Las Vegas NV 89119
(702) 434-0015
Las Vegas NV 89119
(702) 434-0015
Hispanic Advertising Trends
7 months ago
Are We Witnessing The End Of The Hispanic Advertising Agency, As We Know It?
7 months ago
It used to be that advertising to the Hispanic segment of the population was simple.
When a client wanted to advertise to Hispanics, it hired (for the most part) a Hispanic advertising agency. The agency produced spots that were done in Spanish and broadcasted in one of the few Spanish media outlets.
Hispanics are becoming the largest minority group in 191 metropolitan areas, a fact that has the potential to shift the balance of power in the House of Representatives due to ethnic voting in states in the redistricting process.
No wonder we are becoming so sought-after. But are we really being courted the right way?
U.S. Latinos (and any immigrant for that matter) have adapted to the new habits of language and ways of doing things very rapidly in order to be competitive. However, we hang onto and cherish our traditions and value systems. We take pride in them and instill them in our progeny.
We are also not a race, but more of an ethnic group comprised of many countries of origin, each with its own regional segmentations due to education, economic status, political affiliation, religion, among others.
What is one of the common denominators among this vast group? Language! Spanish is not only related to our culture but it is also a way to enrich it. It just so happens that a very strong part of how Hispanics feel about our culture is attached to language.
Whenever Latinos get together, we speak in Spanish because it makes us feel comfortable and that we have a sense of connection; it happens naturally. In a mixed group of Latinos from different countries, even idiosyncrasies that may be regionally specific are easily understood.
There is much debate going on recently about whether the Spanish language is still as relevant as it was when most Latinos didn't speak English. And by the same token, whether the traditional Hispanic advertising agencies are outdated.
An Associated Press-Univision poll relating to Hispanics and media consumption shows that U.S. Hispanics, including English-dominant speakers, turn to Spanish-language media on a daily basis.
- 90% of Spanish-dominant Hispanics watch some Spanish-language TV.
- 75% listen to Spanish-language radio each day.
- Among English-dominant Hispanics, nearly 4 in 10 said they consume either Spanish-language television or radio.
It is crucial to understand that, in order to tap into the tremendous consumer and political power Hispanics represent (just like with mainstream Americans), we cannot be grouped together into a homogenous group.
The richness of knowledge that results from the merger of more than one culture and the resourcefulness that is required to adopt the acquired customers, positions multicultural individuals and organizations in an advantageous situation over monoculture ones.
If anything, Hispanic agencies -- by their very nature of having to listen to and understand the needs of a brand in English, find the commonalities with their own personal experiences in Spanish, develop strategies that are relevant to a diverse target and create a message that conveys the original concept without losing all its complexity -- should be seen as more able to "speak" to a diverse audience in any language. This is something that a mere translation cannot achieve.
So, are the Hispanic advertising agencies doomed? Only if they don't speak English at work and Spanish when they go home.
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Hispanics Lead U.S. Embrace of Mobile Technology
7 months ago
Editor's note: Amy Gahran writes about mobile tech for CNN.com. She is a San Francisco Bay Area writer and media consultant whose blog, Contentious.com, explores how people communicate in the online age.
(CNN) -- As the run-up to the 2012 U.S. elections gains momentum, Hispanic Americans may prove to be an especially influential political force. According to a new report, the political mobilization of U.S. Hispanics is an increasingly mobile (as in cell phones) phenomenon.
(CNN) -- As the run-up to the 2012 U.S. elections gains momentum, Hispanic Americans may prove to be an especially influential political force. According to a new report, the political mobilization of U.S. Hispanics is an increasingly mobile (as in cell phones) phenomenon.
According to Connected Hispanics and Civic Engagement, published recently by the Hispanic Institute, "The use of cell phones builds upon the cultural affinity for close connections and opens the way for organized political and social action. Three areas in particular demonstrate the power of mobile technology in the Hispanic community: immigration, education and voter registration/mobilization."The report points out that Hispanics have been leading the U.S. population in terms of embracing mobile technology.
For example, last summer Pew found that more than 87 percent of English-speaking U.S. Hispanics owned a cell phone, vs. 80 percent of non-Hispanic whites. Another Pew study found that, compared to the general American population, Hispanics use their cell phones more often, and they use more features on their phones.Additionally, Pew found in 2009 that Hispanics were leading other ethnic groups in mobile internet access.
Hispanic mobile civic engagement isn't just limited to smartphones, which so far comprise less than one third of the cell phones in use in the United States. Much of this activity is happening via text messaging, e-mail, the mobile web and social media -- tools available on most "feature phones" (the next step down from smartphones, and usually the most affordable type of cell phone).
For example, the report notes that in 2006 "a group of 4,000 Hispanic high school students used MySpace, e-mails, and texting to organize a walkout in protest. The students' success served as an inspiration for a subsequent major demonstration in April 2006 in Dallas with 350,000 participants."
And in 2009, two immigration advocacy groups (Reform Immigration FOR America and the Fair Immigration Reform Movement coalition), ran a successful text messaging campaign. They sent out simple alerts containing key information, calls to action, and quick responses to breaking news. They gathered feedback via text messaging. Organizers credit this with increased attendance at rallies and hearings in 2009 compared to previous rallies in 2008.
Cell phones also played a leading role in mobilizing the 10,000 Nevada voters that the Hispanic Institute signed up during its 2009 voter registration drive:"
Once individuals were registered to vote, they were sent numerous text messages to remind them about early voting, voting site locations, availability of transportation to the voting sites, updates about ballot initiatives, and other information. Additionally, voters were given contact information and a central location for in-person contacts. This two-way mobile network allowed voters to access information when it was most convenient to them."
Furthermore, "THI staff were able use text messaging to gauge how many of the newly registered voters had taken part in early voting or were likely to wait until Nov. 2. With this real-time data, THI staff were able to then target particular neighborhoods, and even specific addresses, for additional in-person follow up."
THI believes that mobile apps increasingly will drive Hispanic civic engagement. A 2010 Pew report indicates that U.S. Hispanic smartphone owners are avidly embracing apps, for everything from video sharing to banking and more. And in general, apps are becoming a key tool for all kinds of political and advocacy campaigns -- from candidate-driven to grassroots.
Apps may indeed fuel future Hispanic civic engagement. But if the goal is to reach a large and economically diverse group such as Hispanics, smartphone apps are just one part of an integrated mobile strategy. Other vital components of effective engagement efforts include simpler Java-based apps (designed to run on feature phones via platforms such as Snaptu and GetJar), mobile web sites, social media, e-mail, and text messaging.
The opinions expressed in this post are solely those of Amy Gahran.
Understanding the Ethnic Consumer
7 months ago
Cheryl Pearson-McNeil, SVP, Community Relations and Public Affairs
Todd Hale, SVP, Consumer & Shopper Insights
From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently. The findings show that African Americans are TV-centric, Hispanics are savvy smartphone users, and Asians/Pacific Islanders are heavily wired to the Internet. In retail, African Americans shop the most frequently; Hispanics shop less often but spend more than others; and Asians/Pacific Islanders take the most advantage of deals and promotions.
Todd Hale, SVP, Consumer & Shopper Insights
From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently. The findings show that African Americans are TV-centric, Hispanics are savvy smartphone users, and Asians/Pacific Islanders are heavily wired to the Internet. In retail, African Americans shop the most frequently; Hispanics shop less often but spend more than others; and Asians/Pacific Islanders take the most advantage of deals and promotions.
Multicultural Multimedia
African Americans are the heaviest TV consumers, watching 6 hours and 54 minutes a day versus the 5 hour and 11 minute average for all U.S. households. More than 30 percent of African American households have four or more televisions, and they over-index in subscription to premium cable services. On their mobile phones, they use more voice minutes than other groups (1,261 minutes per month).
Hispanics are very active on their smartphones, texting the most out of all races/ethnicities (943 texts per month) and employing a wide range of mobile activities, including mobile banking. Smartphone penetration has reached 45 percent, matching only Asian-American usage levels in popularity.
Asians/Pacific Islanders are the most active PC and Internet users, spending nearly 80 hours on PCs in February 2011 versus the national average of about 55 hours. They also consume more Internet content than any other group, visiting 3,600 web pages in February - about 1,000 more than their counterparts. Although they watch the least amount of TV (3 hours and 14 minutes per day), they stream the most online video, averaging 10 hours and 39 minutes in February - more than double the overall mean of 4 hours and 20 minutes.
Different Retail Channels for Diverse Needs
African-Americans shop more frequently than other ethnicities, but spend less on each trip and on an annual basis. Compared to other households, African-Americans make relatively fewer trips to major channels like grocery stores and supercenters, but are more frequent shoppers in smaller retailers like drug stores, dollar stores and convenience/gas channels. Spending on basic food ingredients, non-alcoholic beverages, and personal and beauty care products exceeds the U.S. average.
Hispanics shop less often than other ethnicities, but spend more on each trip and annually. English-preferred Hispanics are more frequent shoppers in supercenters, mass merchandisers and drugstores, while Spanish-preferred Hispanics outpace English-preferred in trips to dollar stores, convenience/gas stations and warehouse clubs. Hispanic households spend disproportionately more than the U.S. average on staple ingredients such as dried vegetables and grains, shortening oil, flour and seasonings and spices. They also buy more men’s and women’s beauty products and baby-related items than the average U.S. consumer.
Asians/Pacific Islanders offset slightly lower per trip spending with more frequent shopping than White Non-Hispanics. Asians also get the biggest bang for their buck, buying close to 31 percent of purchases on deal. Asian/Pacific Americans bring home far more fresh produce, nuts, dried fruit, pasta, yogurt, soup and juice & drinks compared to the U.S. average. With higher birth rates, they show a disproportionate amount of sales for baby categories. Their spending on skin care and oral hygiene also index well above average.